Empowering Digital Marketing: The Successful Migration to AEM Assets Cloud Service

Travel and Leisure had the goal of transferring their assets from their on-premise AEM setup to the cloud-based AEM Assets service. This move aimed to achieve multiple objectives, including increased efficiency and cost savings, an elevated user experience for their target audience, a higher return on investment, and the ability to adapt to changing business requirements through enhanced scalability.

Initialyze conducted an initial discovery to grasp the system and its relationship with the on-premise setup, resulting in the successful migration of more than 500 GB of assets, including metadata, to AEM Assets Cloud Service. The seamless access provided by the migration empowered authors to utilize advanced features like Smart Tagging and Dynamic Media, enhancing their ability to implement more effective digital marketing tactics such as personalization, content optimization, omnichannel asset management, improved user experience, and enhanced brand visibility and engagement. The migration to AEM Assets Cloud Service significantly elevated Travel and Leisure's digital marketing capabilities.