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A feature rich Advertising Deal management platform built using React, TypeScript, Node.js

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The Ask

Yieldmo enables Ad Publishers to monetize more efficiently and effectively with actionable inventory insights, flexible deals tools, and smart curation. Yieldmo needed a new publisher platform to enable self service for their sellers to activate deals on their platform. They also needed a dashboard created so the publishers could monitor and manage their deals, utilizing performance data to make informed decisions. Building a brand-new platform from scratch meant it was essential for our developers to collaborate closely with Yieldmo's product, design, and technology teams to bring the platform's features and functionality to life.


What We Did

The Initialyze team was tasked with architecting and building a new Seller Platform application for YieldMo.Our team of Frontend Architects and developers used the latest technologies, including React, NextJS, GraphQL, Redux, and Typescript, to deliver a seamless user experience. From the Alpha phase to the successful launch, we worked tirelessly to ensure the platform exceeded expectations. And now, Yieldmo's clients can manage their deals with ease, creating new deals, viewing unpublished deals, activating deals, and tracking performance and activity through a user-friendly dashboard.


Services

  • Digital Strategy
  • Documentation and Training
  • Quality Engineering
  • Technology Strategy
  • DevOps

Technologies

  • React
  • NextJS
  • GraphQL
  • Redux
  • Typescript
  • Cypress
  • Apollo Client
  • Jest
  • MUI (React design library)

They showcased their expertise in React, TypeScript, and Node.js, and delivered a flawless advertising deal management platform.
Initialyze built an advertising deal management platform for us using React, TypeScript, and Node,js. They quickly ramped up a team of skilled developers to work on the project and were very flexible in accommodating our changing requirements as we iterated on different designs during the beta phase. We were impressed by their expertise in React and TypeScript, which allowed them to build a feature-rich platform with clean, scalable code. They also provided valuable guidance on best practices and future-proofing the platform.
Elizabeth Petro
VP, Publisher Products

The Impact

2 new products

Delivered using React

Improved performance

New dashboard, charts, and tables allows users to monitor deal performance

+User base

Increased customer user base and product offerings

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